Saturday, October 23, 2010

Baidu: what means to keep my youth


Baidu If you can not create new profit growth point, not only consolidate the existing market is very difficult, and the stock rebounded hard, the stock will continue to decline.

August 8 last year, Baidu shares officially listed on NASDAQ in the United States, the issue price of 27 dollars, the same day to close at 122.54 U.S. dollars, up 354%, once reached 153.98 U.S. dollars, or nearly five years, the U.S. stock market hit a record high.

Not yet reached one year, while Baidu shares fell to the current 58 U.S. dollars, the U.S. analysts also found that Baidu's share price was still more than the true value. In other words, Baidu stock bubble will continue to shrink.

Baidu shares down prices, strictly speaking, is misleading the U.S. analysts. Baidu was listed, along with U.S. investors, analysts stir that caught a big fish like Google, many speculators that Baidu might become Asia's Google, then compete to buy, the Baidu shares talked up.

But in fact, Baidu does not mean Google, Chinese search of cheese can not be pocketed as Baidu.

Baidu to make money mainly by PPC. Despite this absence of positive recognition Robin Li, Baidu Internet to promote the fact is that more than 90% of total revenue, while the network is to promote the major PPC. At the same time, he admitted, PPC profit model that can be said that there is no patent in China, to protect, we can copy.

Yes, Google can do, Yahoo can do even better than Baidu. One tree is difficult to support the building, PPC forever why Baidu's youth?

In fact, the U.S. investors wake up soon, after market, Baidu stock all the way down, and within a week fell below 100 U.S. dollars mark. Baidu investors have already lost their enthusiasm.

On the other hand, the Chinese search market, increasing competition, Google and Yahoo comprehensive challenge to Baidu, a Chinese search company to increase investment, Baidu's profits if they can not create new growth points, not only consolidate the existing market is very difficult and the stock rebounded hard, the stock will continue to decline. China's Internet market is maturing, small and medium enterprises for the understanding and awareness of search products, but also to further deepen, Google last year, 95% of revenues from advertising, mostly small and medium enterprises from more than 100 million keyword ads. In Hong Zhou? T appears that Baidu, compared with Google, the first advantage of no capital, no brand second, third no technical advantage, even in the Chinese context. In fact, the Chinese do have very good Google, Yahoo, Microsoft, Google as long as the localization, local companies would not have much in the search field advantage.

Original, Google in the absence into the Chinese market, it already accounts for a significant share of 12 April, Google Global Chinese name "Google" in Beijing grand release, Google has been targeting the third generation of search engines, through innovative technology, to Chinese users worldwide to provide faster, more simple search. It is believed, Google put the server into the territory of China, the search speed and as fast as Baidu, capture the richness of Chinese language web page, freshness, timeliness will be better than Baidu.

In the Chinese market, Goolge will be confronted with Baidu, one pioneer, one imitator, Baidu, how much chance of winning?






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